The best witch hazel planting location is a spot that gets full sun to light shade in moist, slightly acidic, well-draining soil. Sun drives the flowering, so the more light the shrub gets, the heavier the winter bloom. Give it room to spread and rich, damp ground, and it rewards you with spidery flowers when the rest of the garden sits bare.
I planted one Arnold Promise in the damp back-corner border where my lawn meets the woods edge. The ground there stays cool and moist most of the year, and I set the shrub so its winter flowers line up with the kitchen window. That first January it opened into ragged yellow blooms. I could watch them over coffee, and it has thickened up a little more every year since.
Placement matters because light controls how hard the plant flowers. Full sun gives the heaviest bloom and the densest branching, which is exactly what you want from a shrub grown for its show. Push it into deep shade and both the flowers and the branches thin out. You end up with a leggy plant and a sparse winter display instead. In warm regions you face the other risk too, since a hot, exposed site with no afternoon relief can scorch the leaves by late summer. Watch for that if your summers run hot and dry, and give the plant some midday cover.
Good witch hazel soil is moist, rich, and slightly acidic, sitting below about pH 6.8. Work some compost or leaf mold into your planting hole to hold moisture and feed the roots. The shrub handles heavy clay and even a brief spell of flooding without much trouble, so a low, damp corner suits it well. What it will not forgive is lasting drought, so a site that bakes dry every summer is the wrong call. If your soil sits on the alkaline side, you can lower the pH with a little elemental sulfur before you plant.
Light is the one trade-off worth thinking through before you dig. Witch hazel grows across a wide band from full sun to shade, but the two ends give very different results. A sunny, open spot brings the strongest flowering and a fuller frame, while a shadier one keeps the plant alive but quiet. Aim for full sun if you can spare it, and settle for light shade only where summer heat would otherwise be brutal. If you garden in a cooler region, lean toward as much sun as you can give the shrub, since the bloom payoff is worth it. In hotter zones, a slot that catches morning sun and dappled afternoon shade strikes a good balance for you.
Pick a spot where the winter flowers are easy to see, since that is the whole point of the plant. Set it beside a path you walk in January or in clear view of a window you use every day. You want those blooms working for you when little else is in flower. Leave plenty of room as well, because a mature shrub spreads 15 to 20 feet wide and resents being boxed in.
Keep the shrub well clear of walls and fences too. The recommended planting space runs 12 to 24 feet (3.7 to 7.3 m) for a reason, and crowding it against a wall blocks the airflow and hides half the flowers. Give it that open ground in moist, acidic soil, and your witch hazel will light up the dead of winter for decades.
Read the full article: Witch Hazel Shrub: Grow, Care, and Bloom